simply payroll



Wellington based fintech startup Simply Payroll aims to make small business life easier by reinventing payroll as we know it – allowing all of payroll to be run via a simple to use mobile app.

Asantha Wijeyeratne, Simply Payroll founder and CEO, recently talked to Kindrik Partners about his company and how he has found working with Kindrik Partners.

the simply payroll story

Asantha is an experienced entrepreneur who co-founded New Zealand’s most popular SaaS payroll company Smart Payroll. After selling his interest in that company to Datacom in 2014, Asantha spent some time investing in and mentoring several Kiwi SaaS businesses such as Debtor Daddy, Common Ledger and is a Director at TrustUs, an online trust service in which Perpetual Guardian has a cornerstone shareholding.

Although Asantha enjoyed angel investing, he returned to his entrepreneurial roots with the establishment of Simply Payroll in 2015.

The concept for the company was to develop a payroll solution that allows small to medium businesses to manage their payroll entirely from their mobile device or desktop computer, and which was not bound to a particular device or operating system.

The Simply Payroll solution has achieved that, with features including the ability to set up and pay employees direct from a smart phone or desktop computer and to pay the IRD in the same way. There is also an employee app that enables staff to submit timesheets from their phones for approval.

Simply Payroll has a growing number of small businesses using its solution, the largest of which has over 100 staff (which the solution handles easily).


The payroll industry still largely works using manual systems and is generally indifferent to technological change. Asantha hopes that Simply Payroll will be one of the catalysts to ignite further innovative transformation in the sector.

working with kindrik partners

The Kindrik Partners team have helped Asantha on a number of legal issues, including advising on capital raising, drafting the company’s customer T&Cs, and reviewing a significant corporate partnership agreement.  Kindrik Partners has also connected Asantha with potential investors, directors and commercial partners from his own network.

Asantha appreciates Kindrik Partners’s pragmatic and cost effective legal advice, saying that the firm provides exceptional value for money.  He is also grateful for various partners’ willingness to share their contact base and the time they took to get to know Asantha and the business.

Asantha thinks that Kindrik Partners really understands the venture capital and tech space on a global level, as well as being up to date with the latest tech and understanding how businesses actually work. If you’re a startup or small business looking for advice, go to Kindrik Partners.

Asantha describes the advice he receives from and his working relationship with Kindrik Partners as refreshing and he feels that they are always on his side and in his corner.

summing up

Kindrik Partners was an early Simply Payroll customer. The app is easy to use and takes the headache out of payroll and PAYE.

Asantha’s wealth of experience brought him to where he is now and it’s been a pleasure for Kindrik Partners to have played a part in that. Also, it’s great to see both companies making life easier for small businesses.

Explore Simply Payroll.

[Note: The firm’s name was changed to Kindrik Partners in July 2020 and references to the firm’s previous name have been updated.]

subscribe to our newsletter and get the latest templates and tips

subscribe to our newsletter and get the latest templates and tips for fast-growing startups in New Zealand

read more of our case studies

2UP Games

2UP Games is a mobile game studio focusing on co-op mobile games. We spoke with co-founder Joe Raeburn about his latest capital raise.

road guru

Road Guru is an online platform for travel agents to book tour guides. The company has recently completed a stint in Lightning Lab’s tourism accelerator and raised their seed round, so we spoke to CEO Mitchell McLaughlin.


SnapIT makes monitoring services technology like live cameras, tracking and satellite communication systems. Learn about their recent financing transaction and what it's like to work with us.

are you based in southeast asia?

If so then you may prefer