We’re thrilled to announce that our corporate team has advised startup Fruitometry on its recent $2.6m investment from Seeka, New Zealand’s largest kiwifruit grower.

Fruitometry was founded in 2019 by Chris Miller and Mike Ullrich. The company provides digital services to orchardists and pack houses using artificial intelligence, which can estimate the volume of a fruit crop by scanning orchards.

The latest round of funding will be used to help the business accelerate its product development.

Partner Julie Fowler says of the deal, “Fruitometry is an example of some of the fantastic innovation that New Zealand’s agritech scene has been producing. We’re pleased to have been able to assist with their latest investment, and we can’t wait to see what they do in their next stage of growth.”